Under the leadership of Gerald (Jerry) Shrair, Boiling Point celebrates 10 years of helping Fortune 500 companies such as IBM, American Express, Unilever, International Paper and Merrill Lynch innovate and achieve their growth objectives. 

Jerry Shrair began to craft his unique collaborative approach when Pepsi-Cola asked him to leave BBDO New York to become its first head of creative development.. He continued to fine-tune his approach at Marketing Corporation of America where he helped Frito-Lay, Reebok and Burger King develop innovative growth initiatives.

Clients respond to his effective leadership:

• “Jerry creates contagious optimism--he turned a group from focusing on the failures of the past to the promises of the future.”
• “He did a fabulous job of breaking down barriers and biases, liberating us from our own predispositions.." 
• “His dynamic and high-energy leadership took a diverse group of professionals and turned us into a hard-charging team. ”

Jerry Shrair, Founder and Creative Director