Our Clients & Quotes
Project: Led a group of 40 senior executives and key agency team members in the development of a variety of new dinner day-part restaurant concepts. These concepts were brought to focus groups the following week and resulted in the development of three new initiatives.
"What energy, what focus! Boiling Point steered our brainstorming to ideas that are on-strategy and in test now as key initiatives."
Cindy Hearn, VP Brand Communications
"Great Job! Boiling Point led a cross-functional team through a concept development program that was outstanding. The results were both productive and creative."
VP Menu Development