Our Clients & Quotes

Brand Activation

Taco Bell

Project: Led a group of 40 senior executives and key agency team members in the development of a variety of new dinner day-part restaurant concepts. These concepts were brought to focus groups the following week and resulted in the development of three new initiatives.

Client Quote:

"What energy, what focus! Boiling Point steered our brainstorming to ideas that are on-strategy and in test now as key initiatives."

Cindy Hearn, VP Brand Communications

"Great Job! Boiling Point led a cross-functional team through a concept development program that was outstanding. The results were both productive and creative."

Gretchen Hoffman, 
VP Menu Development