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Project: Novartis selected Boiling Point to lead a diverse global team in their development of a global branding strategy for an emerging healthcare business including the moderation of a series of focus groups with MDs. Client Quote: "Working with Boiling Point has been an education and an exhilarating experience” It was encouraging to work with a team that challenges your thinking and pushes you to strive for excellence, and they get it!”. Project Team Leader & Global Brand Manager Project: Time Inc., with a portfolio of more than 125 of the world's most popular, Client Quote: "Jerry Shrair is a consummate professional who knows how to generate Maria Postell Time Inc. participants talk about the results of Boiling Point's Branding Seminar: "The best seminar I’ve been to. Quick, relevant, and inspiring”. “A very fresh approach on brainstorming new ideas. The fast-paced format allowed all ideas to be heard. Very Productive!” “Jerry’s style encouraged creative thinking in a friendly, open manner – and we had a fantastic outcome with actual program proposals”. “Jerry is charismatic and thought-provoking. He kept the atmosphere fun while maintaining an interactive pace.”.
Project: Creation of new initiatives that would deliver significant top line growth in the next 12-24 months. Client Quote: "The Boiling Point Brainstorming Workshop produced exciting ideas and powerful initiatives. The on-site workshop and the online exercises were an efficient method of tapping into Hanley Wood's brainpower at all levels, gaining feedback from the larger group and eliciting a wealth of tremendous ideas in a very short period of time. The Boiling Point process is incredibly invigorating, very fruitful and has been crucial to Hanley Wood's successful expansion. An excellent investment of time and resources." Peter Goldstone
Project: Creation of net new business concepts that combined existing competencies from individual companies within InterActiueCorp. Client Quote: "Overall, it was well worth the time spent and a very useful workshop. The Boiling Point 2-step process of identifying / flushing out ideas, then using the web to rank and gather feedback was both effective and efficient. Boiling Point was very successful in getting people who are by nature entrepreneurs, used to dealing and leading by themselves, to cooperate and even be eager to find solutions for the greater company." Anne Busquet
Project: Engagement that assisted Global Services in determining the most urgent business issues IBM's customers believe they are facing in the next 12-18 months. Client Quote: "The Boiling Point process demonstrated that it is possible to drive collaboration and recommendations from a team deployed around the world in an accelerated manner. Your web-based methodology and format was very efficient and easy to use. It allowed us to time our participation, based on our schedules, and provide appropriate input with supporting rationale without persuasion from other's opinions. This is a great method of bringing thoughts from many people, combining them into a powerful message and delivering a recommendation that is supported by our global team." Karen Predow
Project: Unilever needed to drive profitable growth by improving margins and re-investing these funds in their business. Client Quote: "In Deodorants NA, we have successfully worked together with Jerry Shrair, CEO of Boiling Point, to create and go through a highly interactive process that has created real involvement and high commitment for gross margin delivery in our Business Team and, as a result, we believe that we have a strong program with clear quick wins on the table. As an important side effect, many people have volunteered to put gross margin projects in their Personal Development Plan (including sales and supply chain)." Geert van Iwaarden, "Your experience and work is highly appreciated by Unilever de Mexico. Fernando Alonso, Director of Supply Chain "Boiling Point has helped our business quickly deliver very impressive results. Our margin improvement challenge required that a large and diverse group of people, spread across the organization, collaborate as a single powerful team. Boiling Point's unique approach proved to be highly effective. In fact, it is one of the most efficient methods of idea generation and idea paring that we have participated in." Donna Love
Project: Strategic opportunity assessment for Pearson's The Learning Network. Client Quote: "Boiling Point unleashed many ideas that were fodder for deep discussion about our business. The results are not mere tweaks, but marked changes to approach and alignment. The very inclusive nature of the experience primed the company for change and prompted action. It's a pleasure to work with Jerry once again. A trust established five years ago proved to be invaluable at this point in the evolution of this business." Rubin Pfeffer,
Project: Global visioning project to determine the company's strategy for utilizing emerging mobile technologies. Client Quote:
"A great experience.Very well structured and implemented. The process and the voting provoked outstanding thinking. Overall, an excellent forum for collecting and sharing ideas efficiently." John McKinley,
Projects:
Other American Express divisions we have worked with: Stored Value Group, Small Business Services Client Quote: "Creative thinking that leads to real business solutions flourishes at Boiling Point." Whitney Stevens, VP,
Project: Rapid identification and development of specific revenue-generating initiatives. Client Quote: "Boiling Point's turnkey leadership and Web-based collaborative tools allowed the team to immediately cut through to the core issues, create numerous solution,s and rapidly choose specific initiatives for launch. Remarkably, one of the initiatives we identified with Boiling Point is already a 'quick hit,' that is, currently launched in market and successfully generating profitable growth for IP." Jim Harris,
Projects:
Client Quote: "Thanks for a truly wonderful workshop and program. By all measures it was a smashing success. You did a superb job of keeping us on target and stimulating some terrific thinking from the team." Jim Speros,
Project: Led a cross-functional team in the creation of the iCosm™ Conferencing positioning statement and marketing plan Client Quote: “Boiling Point delivers results. Your team did two major projects for us that you should be very proud to have accomplished. The focus, the quality time, the intensity that Boiling Point puts out to solve a business problem is unique and appreciated by anyone who wants to satisfy their customers and gain a competitive advantage.” Vincent Deschamps
Project: Led a group of 40 senior executives and key agency team members in the development of a variety of new dinner day-part restaurant concepts. These concepts were brought to focus groups the following week and resulted in the development of three new initiatives. Client Quote: "What energy, what focus! Boiling Point steered our brainstorming to ideas that are on-strategy and in test now as key initiatives." Cindy Hearn, VP Brand Communications "Great Job! Boiling Point led a cross-functional team through a concept development program that was outstanding. The results were both productive and creative." Gretchen Hoffman,
Project: Led a team of 35 marketing, sales, and agency team members in the development of the 1999 Fiesta Bowl initiative--Frito-Lay's single largest marketing program of the year. Client Quote: "We chose Boiling Point to help Frito-Lay develop a range of innovative ideas for our Tostitos Fiesta Bowl College Football Championship program. Jerry's dynamic leadership and the high-energy BOILING POINT process took a diverse group of marketing, television, and college sports professionals and for two days turned us into a hard-charging concept-generation team. It was a success in every way." Steve Quinn,
Project: Led Fisher-Price's 60-person marketing and advertising agency team in the creation of the company’s marketing program calendar. Client Quote: "We had a great time with Jerry Shrair. He helped us unlock ideas and concepts that we would not have gotten to on our own. His style is conducive to widespread participation, and he makes everyone feel like a contributor." Jerry Perez,
Project: Lead a team of Pepsi-Cola executives and their marketing partners in the development of a wide variety of promotion initiatives for their 2007 marketing calendar. Client Quote: "The brainstorming session was an overwhelming success thanks in great part to the roles you played. Your value throughout the process in pre-meeting planning, meeting facilitation and prompt information re-capping exceeded my expectations. Chistopher Cook, The Pepsi-Cola national marketing team asked Boiling Point to help them work together to develop a powerful and comprehensive activation plan for 2008 around their flagship brands. "We loved the Boiling Point Workshop. Great process! Great results! Your very focused yet energetic brainstorming workshop created a strong sense of commitment which generated the free flowing of ideas and very powerful thinking. Boiling Point's online feedback tools also gave our team the ability to quickly make decisions about which ideas could actually happen.” Bill Wyman
Project: Led a group of Harcourt Brace and Digitas senior executives in an intensive concept-development program for the development of the new Harcourt @Home online educational product offerings to ensure that the most compelling offering has been created. Client Quote: "Boiling Point led our senior team in an! exciting and successful workshop to invent new educational web site concepts. Jerry's leadership helped us to achieve a wide variety of concepts that were on strategy and truly creative. " Rubin Pfeffer,
Project: Led a cross-functional team of Mott's Foods senior executives and marketing team members in the development of a strategic vision for the Red Juice beverage category and Motts' approach to existing and new product development. Client Quote: "Boiling Point helped us to identify and focus our efforts against the key issues facing our business! Jerry did an excellent job of making our meeting an extremely productive program! By utilizing the Boiling Point methodology with our cross functional group, we were able to identify the key information gaps facing our business. Jerry kept our group focused on the agenda at hand and, at the same time, fostered a lively group discussion." Jim Harris,
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