Our Clients & Quotes

Brand Strategy

Motts Food

Project:Led a cross-functional team of Mott's Foods senior executives and marketing team members in the development of a strategic vision for the Red Juice beverage category and Motts' approach to existing and new product development.



Client Quote:

"Boiling Point helped us to identify and focus our efforts against the key issues facing our business! Jerry did an excellent job of making our meeting an extremely productive program! By utilizing the Boiling Point methodology with our cross functional group, we were able to identify the key information gaps facing our business. Jerry kept our group focused on the agenda at hand and, at the same time, fostered a lively group discussion."

Jim Harris, 
Director of Marketing