Our Clients & Quotes
Project:Led a team of 35 marketing, sales, and agency team members in the development of the 1999 Fiesta Bowl initiative--Frito-Lay's single largest marketing program of the year.
"We chose Boiling Point to help Frito-Lay develop a range of innovative ideas for our Tostitos Fiesta Bowl College Football Championship program. Jerry's dynamic leadership and the high-energy BOILING POINT process took a diverse group of marketing, television, and college sports professionals and for two days turned us into a hard-charging concept-generation team. It was a success in every way."