Our Clients & Quotes

Brand Strategy

AT&T

Project:

• Led the senior marketing team in the creation of a single
  company-wide positioning statement. 
  
  
• Led a series of 30 ideation sessions with consumers, business people, and employees across the country to develop the company's strategic Customer Value Proposition. 
  
  
• Led the senior marketing communications team and the heads of the company's agencies in a day-long workshop in building top-line revenue growth initiatives.
  


Client Quote:

"Thanks for a truly wonderful workshop and program. By all measures it was a smashing success. You did a superb job of keeping us on target and stimulating some terrific thinking from the team."

Jim Speros,
VP Marketing Communications
AT&T