Our Clients & Quotes

Brand Activation

American Express

Project:

• Led the Blue Card Launch Team in a workshop that successfully solved the card's final product-strategy and applications challenges. 
  
• Led the New Business Development team in the creation of the 1999 and 2000 new business and new service tests and launches. 
  
• Led the Strategic Planning Group in the creation of the new American Express web site concept. 
  
• Created a customized "Pipeline" process that consistently develops and tests new business concepts throughout the year.

Other American Express divisions we have worked with: Stored Value Group, Small Business Services

Client Quote:

"Creative thinking that leads to real business solutions flourishes at Boiling Point."

Whitney Stevens, VP, 
American Express Relationship Services