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Profitable and enduring brands are clearly positioned, logically extended and powerfully activated. We’ll help your best thinkers to rapidly develop and create team commitment around:
• Unique brand value propositions
• Powerful brand extensions
• Brand activation plans that integrate multiple platforms
Best-in-class marketers like Pepsi-Cola rely on Boiling Point:
The Pepsi-Cola national marketing team asked Boiling Point to help them work together to develop a powerful and comprehensive activation plan for 2008 around their flagship brands.
"We loved the Boiling Point Workshop. Great process! Great results! Your very focused yet energetic brainstorming workshop created a strong sense of commitment which generated the free flowing of ideas and very powerful thinking. Boiling Point's online feedback tools also gave our team the ability to quickly make decisions about which ideas could actually happen.” Bill Wyman/Senior Marketing Manager/Pepsi Cola
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